Why are my products being rejected in the Merchant Center?
11 Questions
Google Merchant Center FAQ with frequently asked questions about Shopping campaigns. Learn how to optimize your product feed and avoid common disapproval errors. Find answers to questions about feed structure, pricing, availability and product images. Understand the requirements for Shopping Ads and Free Listings.
When products are rejected in the Merchant Center, the cause is usually incomplete or incorrect product data. Basically, Google checks every submitted item against strict guidelines for title, description, image, and price. Therefore, it is important to regularly monitor your feed for warnings and errors. Additionally, policy violations such as misleading claims can also lead...
When the prices in the feed don’t match the website, Google may reject your products or limit their visibility. Basically, the Merchant Center compares the price specified in the feed with the price displayed on the landing page. Therefore, even small discrepancies due to currency formatting or taxes can cause problems. Additionally, this also affects...
When your Merchant Center account is suspended for a policy violation, no products can be displayed in Google Shopping. Basically, Google suspends accounts that repeatedly violate Shopping policies. Therefore, quick action is essential to lift the suspension. Additionally, repeated suspensions may lead to permanent exclusion. Why is the Merchant Center account suspended for a policy...
When your shopping ads aren’t appearing even though the feed is approved, the issue often lies in campaign settings or budget problems. Basically, feed approval and campaign configuration must work together. Therefore, an error-free feed alone is not sufficient. Additionally, bidding strategies and audience settings can prevent ad delivery. Why aren’t shopping ads appearing despite...
When Google shows incorrect product images in shopping results, this is usually caused by incorrect image URLs or Google’s crawling behavior. Basically, the Merchant Center uses the main image stored in the feed. Therefore, image URLs must be correct and accessible. Additionally, caching issues can cause outdated images to be displayed. Why does Google show...
When your availability data in the Merchant Center is not updated correctly, Google may show products as unavailable or reject them. Basically, the availability in the feed must exactly match the status on the website. Therefore, delayed feed updates cause problems. Additionally, incorrect availability can significantly harm the customer experience. Why is availability data not...
When the price is missing from your products in Google Shopping results, the product becomes less attractive to users and may rank lower. Basically, Google expects a correctly formatted price in the feed. Therefore, missing or incorrectly formatted prices cause problems. Additionally, a missing price can prevent the product from being displayed at all. Why...
When the Merchant Center reports ‘Item identifier missing’ even though a GTIN is entered, this is often due to formatting errors or incorrect attribute assignments. Basically, Google uses the GTIN to uniquely identify products. Therefore, correct entry is crucial for ad delivery. Additionally, a valid GTIN improves visibility in Shopping. Why does the Merchant Center...
When your free product listings are not showing up, you are missing out on valuable organic clicks in Google Shopping. Basically, all merchants with an active Merchant Center account can use free listings. Therefore, you should check whether the program is activated and the feed is set up correctly. Additionally, free listings have the same...
When you receive the ‘Limited Performance’ warning in the Merchant Center, it means your products are being shown but are not performing optimally. Basically, Google uses this warning to point out quality issues in product data. Therefore, you should optimize the affected attributes promptly. Additionally, limited performance can reduce the competitiveness of your ads. What...
When the automatic feed upload via FTP is no longer working, your product data is no longer updated and can become outdated. Basically, FTP is a proven method for automatic feed uploads to the Merchant Center. Therefore, you should immediately check credentials and server settings when problems arise. Additionally, Google offers SFTP as a more...