Google Analytics (GA4)
11 Fragen
Google Analytics GA4 FAQ with frequently asked questions about web analytics. Understand the differences between GA4 and Universal Analytics. Learn how to set up events and track conversions correctly. Find answers to important questions about sessions, organic keywords, data imports and reporting. Optimize your analytics setup for better data quality and insightful reports.
1
Why does GA4 no longer display organic keywords?
When Google Analytics GA4 shows no organic keywords, this is not a bug but a result of encrypted search. Since 2011, Google no longer passes search terms to analytics tools. Therefore, you almost exclusively see the entry ‚(not provided)‘ in GA4. In this post about missing keywords in GA4, we show alternatives and workarounds. You...
2
Why are half of my users suddenly missing in GA4?
When half the users are missing in Google Analytics GA4, consent management and tracking blockers are often to blame. However, technical implementation errors also play an important role. Therefore, you should systematically check the most common causes. In this post about missing GA4 users, we explain why user numbers are lower and what you can...
3
Why don't the numbers in GA4 match those in Google Ads?
When GA4 numbers don’t match Google Ads, it can be confusing for advertisers. Fundamentally, both platforms use different attribution models and counting methods. This means that discrepancies between GA4 and Google Ads are perfectly normal. In this post about mismatching GA4 numbers, we explain the reasons and how to interpret the data correctly. We also...
4
Why are my conversions not showing up in GA4?
When Google Analytics GA4 conversions are not showing, several causes may be at play. Typically, the issue stems from misconfigured conversion events, incorrect tag setups, or data processing delays. Therefore, a systematic troubleshooting approach is essential. In this guide to missing GA4 conversions, we walk you through the most common causes and solutions. We take...
5
Why are my form submissions not being tracked as events?
When Google Analytics GA4 does not track form submissions as events, you lose important conversion data. By default, GA4 does not automatically track form submits since no standard event exists for this. Therefore, you need to set up a custom event. In this guide to tracking GA4 form submissions, we show the best method. We...
6
Why has the bounce rate disappeared in GA4?
Many users notice that the bounce rate has disappeared in Google Analytics GA4. Google initially replaced the classic bounce rate with the new ‚engagement rate‘ metric. However, the bounce rate was later reintroduced with a new definition. In this post about the GA4 bounce rate, we explain the differences and where to find the metric....
7
Why does GA4 count different session numbers than Universal Analytics?
When Google Analytics GA4 counts different sessions than Universal Analytics, it confuses many website owners. GA4 defines sessions differently from its predecessor system. This means a direct comparison of session numbers is not meaningful. In this post about different GA4 session counts, we explain the technical differences. We show you how to properly contextualize the...
8
Why does the GA4 real-time report work, but the rest shows no data?
When the real-time report works in Google Analytics GA4 but the rest shows no data, there is usually a processing issue. GA4 typically needs up to 24 hours to display data in standard reports. However, configuration errors can also be the cause. In this post about missing GA4 data, we explain all possible causes. We...
9
Why are my UTM parameters not being recognized correctly in GA4?
When Google Analytics GA4 UTM parameters are not recognized correctly, traffic cannot be attributed to campaigns. GA4 supports the same UTM parameters as Universal Analytics. However, common URL formatting errors lead to incorrect recognition. In this post about UTM parameters in GA4, we show the most common problems and solutions. We explain how to use...
10
Why can't I create custom reports in GA4 like I could in UA?
When custom reports are missing in Google Analytics GA4 like in Universal Analytics, it is a common complaint. GA4 has introduced a completely new reporting system. Therefore, you need to adapt to the new exploration reports. In this post about missing GA4 reports, we show how to create custom reports. We compare the old UA...
11
Why do I only see "(not set)" as a traffic source in GA4?
When Google Analytics GA4 only shows ‚(not set)‘ as the traffic source, it is a common and frustrating issue. GA4 displays ‚(not set)‘ when it cannot attribute source information to a session. Therefore, it is important to understand the causes and fix them specifically. In this guide to the GA4 (not set) problem, we explain...