Google Consent Mode & Cookie Tracking

11 Fragen

Consent Mode FAQ with frequently asked questions about GDPR and data privacy. Understand Google Consent Mode and its importance for compliance. Find answers to questions about cookie banners, consent management and privacy policy. Learn how to set up modeled conversions while tracking in a privacy-compliant way.

1

Why is my cookie scanner still reporting tracking without consent?

If your Consent Mode cookie scanner still reporting tracking without consent, the issue typically stems from an incorrect implementation. Many website owners assume that a cookie banner alone is sufficient. However, Google Consent Mode v2 must also be properly configured so that all tags only fire after the user grants permission. Furthermore, third-party scripts loaded...

2

Why am I losing 50% of my analytics data since the consent banner was installed?

If you are Consent Mode losing 50% analytics data since installing the consent banner, this is unfortunately a widespread problem. The reason is that many users reject or ignore the cookie banner. As a result, their sessions are no longer tracked. However, Google Consent Mode v2 offers conversion modeling as a solution to partially close...

3

Why doesn't Google Consent Mode v2 work with my cookie plugin?

If doesn’t Google Consent Mode work properly with your cookie plugin, you are not alone. Many content management systems use cookie plugins that do not yet fully support Consent Mode v2. As a result, consent signals are not correctly transmitted to Google Tag Manager. Furthermore, the necessary integration between CMP and GTM is often missing....

4

Why does Google Ads not show modeled conversions despite Consent Mode?

If Google Ads show modeled conversions despite having Consent Mode enabled, there can be several causes. Conversion modeling is a core feature of Advanced Consent Mode. However, certain prerequisites must be met for Google to be able to model the missing data. In addition, the system needs sufficient training data. Prerequisites for Modeled Conversions in...

5

Why does my website set cookies before the user consents?

If your Consent Mode website set cookies before user consents, this violates the GDPR and the ePrivacy Directive. This problem frequently occurs when scripts are loaded before the consent check. Additionally, an incorrect tag firing order in Google Tag Manager can also be the cause. Consequently, you risk legal warnings and fines. Why Your Website...

6

Why is my consent banner completely blocking Google Tag Manager?

If your consent banner completely blocking Google Tag Manager, you are losing all tracking data. This problem frequently arises when the cookie banner classifies the GTM as a tracking script and blocks it entirely. However, the GTM itself is not a tracking tool but rather a container that only collects data through its tags. Why...

7

Why is Google not correctly recognizing the consent status of my visitors?

If Google correctly recognizing consent status of your visitors is failing, this can lead to incorrect data in Google Ads and Analytics. The correct transmission of consent signals is crucial for data quality. Furthermore, faulty recognition negatively affects conversion modeling. As a result, you lose valuable optimization opportunities. Why Google Is Not Recognizing Your Visitors‘...

8

Why is Google Ads warning me that my consent mode is not implemented correctly?

If Google Ads warning that consent mode is not implemented correctly, you should act quickly. This warning has been appearing in Google Ads accounts since March 2024 that have not fully set up Consent Mode v2. Furthermore, a missing implementation can lead to Google Ads restricting conversion measurement. What the Google Ads Consent Mode Warning...

9

Why does my website no longer track EU visitors since the GDPR update?

If your Consent Mode website longer track visitors since the GDPR update, this is a common problem after switching to Consent Mode. Many websites lose all EU traffic from their analytics reports. However, this problem can be solved with the right setup. Furthermore, Advanced Consent Mode offers ways to model data in a GDPR-compliant manner....

10

Why do consent rates differ so significantly between desktop and mobile?

If consent rates differ significantly between desktop and mobile, this is usually due to different banner displays. Mobile users see the cookie banner differently than desktop users, leading to varying consent rates. Furthermore, screen size plays a decisive role in the user’s decision. As a result, consent rates can differ by up to 30 percentage...

11

Why is Advanced Consent Mode not active in my setup?

If Advanced Consent Mode active setup is not working, you are losing the most important feature of Consent Mode v2. Without Advanced Mode, Google cannot model data and your conversion measurement suffers significantly. Furthermore, you are missing the anonymized pings that serve as the basis for Smart Bidding. As a result, your Google Ads account...