When products are rejected in the Merchant Center, the cause is usually incomplete or incorrect product data. Basically, Google checks every submitted item against strict guidelines for title, description, image, and price. Therefore, it is important to regularly monitor your feed for warnings and errors. Additionally, policy violations such as misleading claims can also lead to rejections.

Why are products rejected in the Merchant Center?

The most common reasons for products being rejected in the Merchant Center are missing required attributes like GTIN, incorrect pricing, or low-quality product images. Furthermore, Google rejects items whose landing page is unreachable or whose data does not match the website. However, the issue can usually be resolved quickly by correctly entering item identifiers and resubmitting the feed.

How to fix rejected products in the Merchant Center

First, check the exact rejection reason in the Merchant Center diagnostics. Then correct the affected attributes in your feed and resubmit the products. Therefore, Google recommends using automatic feed rules to prevent recurring errors. More details are available in the official Google documentation on product rejections.

Our recommendation

Check your product feed at least weekly for new rejections and warnings. Basically, you should set up an automated feed with feed rules so that common errors like missing GTINs or incorrect availability do not occur in the first place. Furthermore, it is worthwhile to upload a test version of the feed before making changes to the main feed. This way you avoid unnecessary rejections and keep your Shopping campaigns stable.

Conclusion

Rejected products in the Merchant Center can be avoided in most cases through careful feed maintenance. However, this requires regular monitoring and technical expertise. Our Google Ads agency supports you in keeping your feed error-free on an ongoing basis.