When the price is missing from your products in Google Shopping results, the product becomes less attractive to users and may rank lower. Basically, Google expects a correctly formatted price in the feed. Therefore, missing or incorrectly formatted prices cause problems. Additionally, a missing price can prevent the product from being displayed at all.

Why is the price missing from products in Google Shopping?

The price is missing from Shopping results often because the price attribute in the feed is empty or contains an invalid format. Furthermore, a missing currency code can prevent the price from being displayed. However, the problem also occurs when the price on the landing page does not match the feed. Therefore, also check the price consistency between feed and website.

How to fix missing prices in Google Shopping

Ensure every product has a correctly formatted price attribute with an ISO 4217 currency code. Therefore, the price should be specified in the format ‘29.99 EUR’. Additionally, the price on the landing page must be identical. More information is available in the Google help on the price attribute.

Our recommendation

Validate the price format in your feed automatically before each upload. Basically, you should use a dot as the decimal separator and append the ISO 4217 currency code. Furthermore, we recommend setting up feed rules in the Merchant Center that automatically correct incorrect price formats. Additionally, you should always map sale prices using the sale_price attribute.

Conclusion

A missing price in Shopping results significantly reduces the visibility and click-through rate of your products. However, the fix through correct price formatting is easy to implement. Our Google Ads agency reviews your feed for all relevant formatting errors.