When your free product listings are not showing up, you are missing out on valuable organic clicks in Google Shopping. Basically, all merchants with an active Merchant Center account can use free listings. Therefore, you should check whether the program is activated and the feed is set up correctly. Additionally, free listings have the same data quality requirements as paid Shopping ads.

Why are free product listings not showing up?

Free product listings do not appear when the ‘Free product listings’ program is not activated in the Merchant Center. Furthermore, all required attributes such as title, price, availability, and image must be correctly filled in. However, it can take up to 72 hours for new products to appear in free listings. Also check whether your availability data is current.

How to activate free product listings

Open the ‘Growth’ section in the Merchant Center and activate the ‘Free product listings’ program. Therefore, you need to ensure your website is claimed and verified. Additionally, your feed should contain all required attributes. More information is available in the Google help on free product listings.

Our recommendation

Activate free product listings alongside your paid Shopping campaigns to achieve maximum reach. Basically, you should aim for the same feed quality for free listings as for paid ads. Furthermore, we recommend monitoring the performance of free listings in the Merchant Center report. This way you can increase the visibility of your products without additional costs.

Conclusion

Free product listings offer an excellent opportunity to gain additional organic visibility in Google Shopping. However, they require careful feed maintenance. Our Google Ads agency activates and optimizes your free listings for maximum reach.