When the automatic feed upload via FTP is no longer working, your product data is no longer updated and can become outdated. Basically, FTP is a proven method for automatic feed uploads to the Merchant Center. Therefore, you should immediately check credentials and server settings when problems arise. Additionally, Google offers SFTP as a more secure alternative.

Why is the automatic feed upload via FTP no longer working?

FTP upload errors often occur due to changed credentials, incorrect server configuration, or firewall blocking. Furthermore, an incorrect filename can prevent the Merchant Center from assigning the file. However, most problems can be resolved by reconfiguring the FTP client. Also check whether your products are correctly approved after upload.

How to fix FTP upload errors in the Merchant Center

First, retrieve the current FTP credentials in the Merchant Center under ‘Feeds’. Then check the server address and filename in your FTP client. Therefore, Google recommends switching to SFTP as it is more secure and reliable. More details are available in the Google help on feed upload via FTP.

Our recommendation

Switch from FTP to SFTP or the Google Content API to ensure more reliable and secure feed transmission. Basically, you should check the feed status in the Merchant Center after every upload. Furthermore, we recommend setting up automatic notifications for failed uploads. Additionally, you can optimize the update frequency with scheduled uploads.

Conclusion

FTP upload errors in the Merchant Center can usually be fixed by checking credentials and server settings. However, we recommend switching to more modern transfer methods. Our Google Ads agency sets up the optimal feed transfer for your Merchant Center.