When Google shows incorrect product images in shopping results, this is usually caused by incorrect image URLs or Google’s crawling behavior. Basically, the Merchant Center uses the main image stored in the feed. Therefore, image URLs must be correct and accessible. Additionally, caching issues can cause outdated images to be displayed.

Google shows incorrect product images when the image URL in the feed points to a wrong or outdated image. Furthermore, redirects in the image URL can cause Google to index a different image. However, the problem can be solved by using direct image URLs without redirects. Also check whether your products are correctly entered in the feed.

How to fix incorrect product images in the Merchant Center

Update the image_link attributes in the feed with direct URLs to the correct product image. Therefore, images should be at least 800 x 800 pixels and have a white background. Additionally, you can trigger an immediate re-indexing via the Content API. More image requirements are available in the Google help on image attributes.

Our recommendation

Use a unique, high-resolution product image with a white background for each item. Basically, you should regularly check the image URLs in the feed for accessibility. Furthermore, we recommend using the additional_image_link attribute to add more product views. Additionally, you can use Google Search Console to verify that Google crawls the images correctly.

Conclusion

Incorrect product images in shopping results harm click-through rates and customer trust. However, the problem can be quickly fixed through correct image URLs and regular verification. Our Google Ads agency ensures your product images are optimally displayed.