If your custom metrics are not being calculated in Looker Studio, this is often due to syntax errors or incompatible field types. Furthermore, NULL values in the source data can disrupt the calculation. Additionally, aggregation plays a decisive role. In this article, we explain why custom metrics are not being calculated in Looker Studio and how to fix errors.

Why Are Custom Metrics Not Being Calculated in Looker Studio?

First of all, custom metrics in Looker Studio must use the correct syntax. When custom metrics are not being calculated in Looker Studio, the formula often contains a typo or an incorrect field name. Moreover, all referenced fields must have compatible data types. Therefore, you should first check the formula and the field types. For more details, see our guide on chart updates.

How to Fix Errors with Custom Metrics

First, you should test the formula in a simple chart before using it in complex views. Additionally, the IFNULL function helps catch NULL values and avoid division-by-zero errors. Furthermore, you should check the data type of each field in the data source overview. According to Google’s documentation, Looker Studio supports numerous functions for calculated fields.

Our Recommendation

If custom metrics are not being calculated in Looker Studio, you should build and test the formula step by step. Moreover, we recommend always using IFNULL functions to catch NULL values. Additionally, you should verify the aggregation setting and ensure all fields have the correct data type. This way, you ensure that your custom metrics are calculated correctly in Looker Studio.

Conclusion

In summary, custom metrics usually fail due to syntax, data types, or NULL values. With systematic troubleshooting, you can solve these problems quickly. Need help? Our Looker Studio service team is happy to assist.