If Google Ads warning that consent mode is not implemented correctly, you should act quickly. This warning has been appearing in Google Ads accounts since March 2024 that have not fully set up Consent Mode v2. Furthermore, a missing implementation can lead to Google Ads restricting conversion measurement.

What the Google Ads Consent Mode Warning Means

Since 2024, Google Ads actively checks whether Consent Mode v2 is correctly implemented. When the new parameters ad_user_data and ad_personalization are missing, Google Ads warns that the implementation is incomplete. Consequently, remarketing lists and conversion tracking may be restricted. Additionally, this affects Smart Bidding performance. More details in our FAQ on consent status.

How to Fix the Google Ads Consent Mode Warning

First, you must ensure that your CMP sends all four consent parameters to the GTM. Then, you should check in the Tag Assistant whether the signals arrive correctly. Furthermore, it is important to configure the region settings for the EEA. As a result, the warning in Google Ads disappears within a few days. The Google Ads help provides a step-by-step guide.

Our Recommendation

We recommend taking the Google Ads warning seriously and acting promptly. First, check your CMP for Consent Mode v2 compatibility. Then, all four parameters must be correctly configured. Additionally, you should regularly verify the Consent Mode with Tag Assistant to avoid future warnings.

Conclusion

In summary, the warning indicates that your Consent Mode v2 setup has gaps. With the right adjustments, this problem can be resolved quickly. Contact us for professional support.