If your Consent Mode website longer track visitors since the GDPR update, this is a common problem after switching to Consent Mode. Many websites lose all EU traffic from their analytics reports. However, this problem can be solved with the right setup. Furthermore, Advanced Consent Mode offers ways to model data in a GDPR-compliant manner.

Why Your Website No Longer Tracks EU Visitors Since the Update

The most common reason is that Consent Mode is configured in Basic Mode. In this mode, no data is sent at all when consent is missing. Consequently, your website no longer tracks EU visitors since most decline the banner. Additionally, a region-specific misconfiguration can cause the Consent Mode to be active only for EU visitors while the rest of the world is also affected. See also our FAQ on analytics data loss.

Advanced Consent Mode as the Solution for EU Tracking

Advanced Consent Mode sends cookieless pings to Google even when consent is denied. This allows Google to model the data and still give you an overview of EU traffic. As a result, your website at least partially tracks EU visitors even without explicit consent. Furthermore, in combination with Server-Side Tagging, even better coverage can be achieved. The Google Analytics Consent Mode help explains the details.

Our Recommendation

We recommend immediately switching to Advanced Consent Mode if your website is no longer tracking EU visitors. First, check whether Basic or Advanced Mode is active. Then, it is advisable to review the region configuration so that only EU visitors go through the consent flow. Additionally, Server-Side Tagging can further improve data coverage.

Conclusion

In summary, no website owner needs to go without EU data. Advanced Consent Mode offers a GDPR-compliant solution for this problem. Contact us for a professional implementation.