When Google is showing outdated photos of your business, it can deter customers. Outdated images occur because Google also displays user photos and doesn’t always prioritize your own images. Additionally, Street View photos may be outdated. We explain how to regain control over your business photos.

Google shows outdated photos because the algorithm combines images from various sources: your own uploads, customer photos, and Street View shots. Google automatically selects a cover photo and sometimes prefers older shots with higher interaction. The display on Google Maps also sometimes uses outdated imagery. You have limited control over this.

How to update your photos in Google Business Profile

Upload new, high-quality photos to your profile regularly – at least once per month. Use the categories logo, cover photo, interior shots, and exterior view. You can report outdated user photos for removal. Note that Google doesn’t guarantee which photo is displayed as the cover. Find more tips in the Google help on photos.

Our recommendation

Upload at least one new photo to your Google Business Profile every week. Use professional images in high resolution and utilize all available categories. Consistently report outdated or inappropriate user photos for removal. The more current photos you upload, the more likely Google will select one as the cover photo.

Conclusion

Current, high-quality photos significantly increase click rates and customer trust. Maintain your image gallery regularly and report outdated images. Our Google Ads agency supports you in professionally optimizing your online presence.