When your Google Business Posts aren’t showing up, it can be due to policy violations, technical issues, or automatic expiration. Google Business Posts are an important tool for local visibility – when they work. We explain the most common causes and show solutions.

Google Business Posts are automatically archived after seven days and no longer prominently displayed. Additionally, posts can be rejected if they violate Google’s content policies – such as prohibited content, misleading claims, or phone numbers in the text. A non-verified profile can also cause posts not to appear.

How to ensure your Google Business Posts are displayed

Write posts without prohibited content, phone numbers, or misleading advertising claims. Use high-quality images in 4:3 format with at least 400 x 300 pixels. Publish at least one new post per week, as older posts are automatically hidden. Find more guidelines in the Google help on Business Posts.

Our recommendation

Create a fixed posting schedule for your Google Business Posts. Publish at least one post per week with a high-quality image and clear call-to-action. Avoid phone numbers, URLs, and advertising exaggerations in the post text. Use the different post types – updates, offers, events, and products – for more variety and reach.

Conclusion

Google Business Posts are a powerful tool for local visibility – when created in compliance with policies. Regular posting keeps your profile active. Our Google Ads agency supports you with an effective content strategy.