If you can’t update your opening hours in Google Business Profile, it’s often due to technical restrictions or pending verifications. Correct opening hours are essential so customers visit you at the right time. We show you the most common causes and quick solutions for this problem.

Frequently, Google blocks changes when your profile isn’t fully verified or a review is pending. Profiles managed by multiple users can also experience conflicts. Check whether your verification status is active. Sometimes browser issues or outdated app versions also cause technical errors during editing.

How to correctly change opening hours in Google Business Profile

Open your Google Business Profile in the browser or app. Click ‘Edit profile’ and then ‘Opening hours’. Make the desired changes and save. Don’t forget to also enter special opening hours for holidays. More details are available in the Google help on opening hours.

Our recommendation

Always keep your opening hours in Google Business Profile up to date. Enter special hours for holidays and seasonal changes early. Use the Google Business app to make changes quickly. Regularly check whether your displayed hours match reality – wrong opening hours lead to negative reviews and customer loss.

Conclusion

Correct opening hours are a cornerstone of your Google Business Profile. Update them regularly to avoid disappointing customers. Our SEO experts support you in optimizing your entire local presence.