Question 1

Why am I getting Google Ads clicks but no inquiries?

Accepted Answer

When you get Google Ads clicks but no inquiries, the problem almost always lies with the landing page or irrelevant traffic. You pay for every click, but visitors do not convert – this is the most expensive form of budget waste. The causes can be systematically identified and resolved.
Why clicks do

Question 2

Why have my click prices suddenly doubled?

Accepted Answer

When your Google Ads click prices suddenly double, it is an alarm signal requiring immediate analysis. Sudden CPC increases usually have concrete causes: new competitors in the auction, Quality Score changes, seasonal effects, or algorithm-driven bid increases from Smart Bidding.
What causes suddenl

Question 3

Why does Google Ads keep rejecting my ad?

Accepted Answer

When your Google Ads ad keeps getting rejected, it is due to a violation of Google's advertising policies. The most common reasons are trademark issues, misleading claims, non-compliant landing pages, or technical errors in ad copy. Google reviews every ad both automatically and manually – rejection

Question 4

Why does my Performance Max campaign only run in the Display Network?

Accepted Answer

When your Performance Max campaign runs only in the Display Network instead of also appearing in Google Search and YouTube, it is usually due to asset groups or conversion configuration. Performance Max is supposed to automatically serve across all Google channels – in practice, however, the algorit

Question 5

Why can&#8217;t I see my keywords in the search terms report anymore?

Accepted Answer

When you can no longer see your keywords in the search terms report, it is due to a change Google introduced in September 2020. Since then, Google only displays search terms that reach a minimum search volume. This means: you lose transparency over a significant portion of your paid clicks.
What Goo

Question 6

Why isn&#8217;t my Conversion Tracking working?

Accepted Answer

When your Google Ads Conversion Tracking is not working, you lose the most important foundation for data-driven optimization. Without correct conversion data, neither you nor the Google algorithm can identify which keywords and ads actually generate inquiries. The most common causes are faulty tag i

Question 7

Why doesn&#8217;t Google fully spend my budget?

Accepted Answer

When Google does not fully spend your budget despite your willingness to invest more, it is due to insufficient search demand, bids that are too low, or restrictive campaign settings. This problem is especially frustrating because you are ready to invest, but Google is not using your budget.
Why Goo

Question 8

Why does GA4 no longer display organic keywords?

Accepted Answer

When Google Analytics GA4 shows no organic keywords, this is not a bug but a result of encrypted search. Since 2011, Google no longer passes search terms to analytics tools. Therefore, you almost exclusively see the entry '(not provided)' in GA4. In this post about missing keywords in GA4, we show a

Question 9

Why are half of my users suddenly missing in GA4?

Accepted Answer

When half the users are missing in Google Analytics GA4, consent management and tracking blockers are often to blame. However, technical implementation errors also play an important role. Therefore, you should systematically check the most common causes. In this post about missing GA4 users, we expl

Question 10

Why don&#8217;t the numbers in GA4 match those in Google Ads?

Accepted Answer

When GA4 numbers don't match Google Ads, it can be confusing for advertisers. Fundamentally, both platforms use different attribution models and counting methods. This means that discrepancies between GA4 and Google Ads are perfectly normal. In this post about mismatching GA4 numbers, we explain the

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